The new Spring/Summer ’14 season collection from UGG® Australia features a combination of urban silhouettes and classic styles with a modern twist, mirroring key trends from the SS14 catwalk with nods to British traditions. Ankle boots, biker boots, waterproof wedges and heels display UGG Australia’s fashion forward outlook with a range of footwear and accessories that blend style with function. Designs touch on handcrafted aesthetics, such as distressed leathers, chevron braids, hammered studs and chunky soles, and the introduction of water resistant options. Across Women’s, Accessories and Kids, this collection delivers all of the luxurious comfort that the brand is renowned for with pieces that are created from the finest materials and made to the highest standards of craftsmanship.
UGG Australia has lovingly been making sheepskin boots since 1978. Originally founded in Australia by a young surfer named Brian Smith, he took the brand overseas to the beaches of Southern California, convinced the world would one day share his love for the sheepskin sensation. The Classic UGG® boot was immediately embraced by the laid-back, surfer culture of the region. The brand developed a cult following, becoming associated with sporty and casual lifestyles, until 1995 when Deckers Outdoor Corporation bought the UGG Australia brand and developed it into the globally loved and recognised name that it is today. In 2000, media interest in the brand went through the roof when Oprah Winfrey featured the classic product on her show and acclaimed it to be one of her ‘favourite things’. Celebrities and the fashion world soon caught on, adopting the style as part of their down-time look, the likes of Kate Moss and Jennifer Aniston led the way to making the UGG boot a hotly desired item. With new additions every season, the UGG product line has grown well beyond the Classic and Bailey Button to include accessories, handbags, slippers, casual boots and fashion styles, for men, women and kids. UGG Australia is now loved and recognized worldwide as one of the most sought after lifestyle brands, with a reputation for comfort, Grade A Twinface sheepskin and other quality materials, such as smooth suede and supple leathers. Silhouettes have developed to include feminine, tailored wedges and heeled boots, casual, equestrian and biker boots, even water-resistant styles to get you through the unpredictable British seasons. Although most would tend to associate UGG Australia with Autumn/Winter the brand offers a breadth of Spring/Summer styles also, including flip flops, sandals, sneakers and lightweight wedges – all keeping true to the comfort and style that is integral to every piece the brand offers.
This year UGG Australia celebrates its’ 35th anniversary, commemorating the story of the brands’ heritage, having been originally born on the beach and now loved on the streets. The Classic UGG boot has become a staple in every woman’s wardrobe, and the fashion category continues to grow in leaps and bounds. Kids, toddlers and infants alike can share in the comfort and love for the brand, as their own collection consisting of take-downs of adult styles and their own unique, cute styles. Ideal for young feet, from taking their first steps in comfort, to the practicalities of keeping warm in the playground, as they grow into little fashionistas and cool dudes. The UGG For Men range is also beginning to take a strong hold, fronted by Tom Brady in the US (NFL super star and husband of supermodel Gisele) men in the UK are presented with trainers, rugged boots and slippers that can take them both indoors and out. With slippers, handbags and cold weather accessories also a core part of the brand offering, UGG Australia is a go-to for gifting and Christmas time.
Daniel Footwear is proud to be one of the largest stockists of UGG Australia in the UK, offering a wide variety of styles from the Classic to new seasonal pieces, accessories, Kids and For Men. As an authorised retailer, when purchasing your UGG Australia product from Daniel Footwear you know you’ll be getting the authentic product from the original, premium lifestyle brand. Whatever the time of year, whatever the style, gender or age you’re shopping for, whether it’s for yourself or a loved one, UGG Australia at Daniel Footwear has a full and tempting range for you to choose from.