Offering an extensive selection of designs and styles and a mission to keep their customers living an active and fulfilled life, Fitflop is proud to offer a brilliant range of footwear that prioritises comfort and style in equal measure.
Developed in 2007 by a personal trainer and a band of biomechanical engineers, Fitflops expertly combine fashion, fitness and science in one fell swoop. They offer a range of designer shoes that complement your style and support your body simultaneously, thanks to their ultra-ergonomic design. Their triple-density Microwobbleboard soles are incredibly supportive and comfortable. They also help tone the body by working the glutes, calf muscles, thighs and hamstrings as you walk - meaning you’re squeezing in a workout no matter how hectic your schedule is.