At just 12 years old, Fitflop shoes is a relatively new company when compared to some of its competitors. However, this is by no means a bad thing. Fitflop has taken a fresh and functional approach to shoemaking, perfectly marrying together the science of biomechanics and the craftsmanship of comfort to produce a range of shoes that are both stylish and fun to wear. Daniel Footwear is proud to be Fitflop UK stockists, and here you’ll find a fantastic range of Fitflops shoes for all seasons and occasions, including the popular Ballerina pumps and flats, some of which you can find among our amazing Fitflop sale.
The FitFlop brand may have only been founded in 2007, but it has already rapidly acquired cult status among collectors of fashion shoes, due to the distinctive comfort-enhancing technologies of its chic footwear.
It already feels like a long time since the creation of the brand's first sandal, the Walkstar 1, the product of a collaboration between beauty entrepreneur Marcia Kilgore and expert biomechanists Dr David Cook and Darren James.
Today, the company boasts an extensive range of sandals, boots, clogs and sneakers that offer the utmost wearability, while never forgetting their sense of fun. Here at Daniel Footwear, we're proud to offer a leading selection of FitFlop shoes for women who share the values of this in-demand, zeitgeist-defining brand.
Designed by a personal trainer with the help of a biomechanical engineers, FitFlops combine fitness, fashion and science. The product of this unconventional partnership? Designer shoes that benefit the body as well as your outfit.
Now 11 years old, FitFlop shoes manage to present an ergonomic design within an ultimately stylish shoe. Their triple-density MIcrowobbleboard not only helps to tone the body by working the glutes, calf muscles, hamstrings and thighs - it’s also incredibly comfortable.
Perfect for the likes of city-dwellers and parents (whose hectic schedules often mean factoring personal fitness is tough), FitFlops mean that you’re squeezing in a workout whenever you’re walking , and you’ll look great while doing it.
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