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Creative Director Ditte Reffstrup, one half of the husband-and-wife business duo, set out to put a spin on scandi dressing. GANNI, recognises the playful and free-spirited pack with a nod towards individuality and effortless-cool style. The GANNI girl has been described as ‘a concoction of all the fiercely independent girls we see and admire everyday’ which is characterised by the brands signature prints and an ever popular, stompish soled shoe.
