The footwear market is full of counterfeit products, and since the emergence of the Internet, “fakes” have become all the more frequent. Unfortunately, UGG is among the most widespread brands that fall victim to this counterfeiting, thanks to their popularity among a diverse demographic, their shoes, boots and slippers are prevalent among counterfeit products.
A counterfeit product relates to any item that is being sold as a fake or an imitation of a genuine, branded product. As you would expect, the counterfeit will look very similar to the real deal and it can be incredibly difficult to distinguish between the two.
Although a website’s content, imagery and branding make look legitimate on first impressions, it’s important to remember that fake UGGs are designed to fool. One way to establish whether the website is a listed UGG retailer is to check for website reviews and browse social media pages, particularly Twitter and Facebook, for further information. People will talk, and it is usually fairly easy to pick up on a trail that online audiences have left to warn any potential buyers.
If the company readily advertises “cheap UGG boots”, discounted products or describes their products as “UGG like boots”, “UGG style boots” or “UGG like slippers”, chances are that you’ve encountered some counterfeit products and you should stay well clear.
Not only will a pair of fake UGG boots be of inferior quality to the real thing, but counterfeit companies also do not pay tax and most likely pay their employees little to no fair wages. Purchase a pair of fake UGGs and not only are you buying a product that isn’t of premium quality, but you’re also funding an illegitimate business and taking away from the economy too.
The official UGG website will help to ensure that you are purchasing only genuine UGG Australia products. You are able to check known traders of fake UGG products, as well as browse a gallery of convincing counterfeit products to make you aware of what to look out for. You can find this page here:
This web page will allow you to identify real UGG boots by looking out for the security sticker or label that is present on every official product. The reflective hologram style logo can be found on the outside of the shoebox or sewn into the products themselves. When checking UGG boots for sewn in security labels, you’ll find them on the inside the left boot, shoe or slipper.
Move the UGG security sticker to a 90° angle, upon doing this you should see the sun logos changing from dark silver to a light silver colouration. You will also notice that the UGG® logo is duplicated in mini versions, appearing faintly on the strip when moved from side to side.
We would like to reassure our customers that all UGG products sold online at Daniel Footwear are 100% genuine from an officially listed retailer. You can check this via the official UGG page here.